Wednesday, October 22, 2008

Marketing in Network Marketing

Why is Marketing so important in Network Marketing? Because is the way to communicate our message to the people who need and want what we have. Most of us make the mistake to give away brochures, samples or other tools that promote our Company and/or our products. We try to attract the prospects one by one instead of using the right Marketing System that attracts dozens and even hundreds of them.

In a traditional way, a Network Marketing business is built with home presentations, hotel meetings, parties, referrals, cold calling, etc. You invite someone who invites someone who knows someone, right? And at some point in the network someone will join you. How long does it take to build a Residual Income business this way?

With the technology we have to our disposition now, not using Internet for Marketing in your business is almost trying to go against the current. It’s true that you have to build a relationship of trust with your prospects. You can do that online establishing yourself as a credible knowledgeable person, a leader who is willing to share his or her knowledge, a leader who has learned something of value and wants to pass it along to others. That is in the core of Marketing in Network Marketing: knowing that the first and most important thing you want to market is not a product or an opportunity, it’s you.

We’ll talk more about the importance of a web presence and ways to build yours in future posts.

We are successful Network Marketing Moms.


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