Saturday, June 5, 2010

How Justin Beaver getting arrested can improve your online presence

We just came home from a Baseball game. On our way here one of the DJs said in the radio that Justin Beaver has been arrested. Needless to say, this provoked reactions in my children. They are not big fans so they were actually enjoying the news in bewilderment. Was it true?

The DJs kept saying the same thing every time they came back from commercials but didn’t offer further information. Never said it was for real or a joke.

My husband said “it is what you do to get attention”. He was talking about the radio.

They DJs gave the people’s reaction: Twitter was about to collapse, Skype was bursting, everywhere the adoring Justin Beaver fans where trying to find an explanation.

They just said that if they wanted more information, they needed to go to the website. I already forgot the link, but my children where quick to tell daddy what it was so he could look it up online.

What a marketing strategy! They never said it anything solid about the headline. They just wanted people to go to the website.

And internet marketers can actually learn and capitalize on something like this.

You can learn a way to improve your online presence: give big news and create expectation about it so people can’t help but do what you want them to do. In this case, visit a website.

We can capitalize on news like this by grabbing people’s attention with current news. Once we have people’s attention, we can give information in our area that somehow relates to that.

I have seen, for instance, titles that used keywords like “Michael Jackson’s death” or “American Idol results” that didn’t have to do directly with the subject. It is a way to get traffic because you can be in the first pages of Search Engines fast (at least for a short period of time).

My husband couldn’t find anything about Justin Beaver getting arrested. It seems like the kids didn’t remember the website after all and there is nothing online about it.

What just confirms that it was a marketing strategy to have online visitors. Whatever that website is, I bet it is getting tons of traffic right now.

And I might benefit from it, too.

What else can you do to improve your online presence? Leave a comment about it!

We are successful Network Marketing Moms!

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1 comment:

vickykarin said...

Thank you for posting this. I'm really interested in online marketing and it's always nice to learn about new and effective tactics. Do you by any chance know which is the best ppc company to hire?