In my previous post I mentioned Justin "Beaver" getting arrested. Obviously I don't even know how to spell the last name of the guy.
In my defense though, I have to remind you that English is my second language. And yes, I didn't look his name up (which proves that my husband was doing the online search for my children). Anyway, my apologies to anyone who likes Justin Bieber (there, I spell it right now, I double checked).
In the other hand, I realized that the whole post might offend some people and make others think that I've gone crazy for using such deceiving marketing strategies to create traffic.
My intention was to show how Marketing can work. It is the first time (and I'm pretty sure the last) that I use this strategy. And I don't think I'll even get traffic because I misspelled the last name anyway.
But my goal wasn't to get tons of traffic. My goal was to share a clear and concrete example of how Marketing works.
For some it may be unethical. For some, genius.
You may like or not. You may use it in your business or not.
Personally, I don't like it that much. I thought about deleting the post but I decided to be honest and accept my mistake. Not only in the misspelling but in the way I presented the information.
My intention was to teach you one marketing strategy used not only in MLM but in many other industries. We are all victims of it at some point of our lives.
Marketing (in general, not only Network Marketing or Internet Marketing) appeals to the emotions of people in many levels that we, the public, don't understand completely.
I want to stay honest. And I hope you too.
We are successful Network Marketing Moms!
Angelica
Showing posts with label good online presence. Show all posts
Showing posts with label good online presence. Show all posts
Sunday, June 6, 2010
Saturday, June 5, 2010
How Justin Beaver getting arrested can improve your online presence
We just came home from a Baseball game. On our way here one of the DJs said in the radio that Justin Beaver has been arrested. Needless to say, this provoked reactions in my children. They are not big fans so they were actually enjoying the news in bewilderment. Was it true?
The DJs kept saying the same thing every time they came back from commercials but didn’t offer further information. Never said it was for real or a joke.
My husband said “it is what you do to get attention”. He was talking about the radio.
They DJs gave the people’s reaction: Twitter was about to collapse, Skype was bursting, everywhere the adoring Justin Beaver fans where trying to find an explanation.
They just said that if they wanted more information, they needed to go to the website. I already forgot the link, but my children where quick to tell daddy what it was so he could look it up online.
What a marketing strategy! They never said it anything solid about the headline. They just wanted people to go to the website.
And internet marketers can actually learn and capitalize on something like this.
You can learn a way to improve your online presence: give big news and create expectation about it so people can’t help but do what you want them to do. In this case, visit a website.
We can capitalize on news like this by grabbing people’s attention with current news. Once we have people’s attention, we can give information in our area that somehow relates to that.
I have seen, for instance, titles that used keywords like “Michael Jackson’s death” or “American Idol results” that didn’t have to do directly with the subject. It is a way to get traffic because you can be in the first pages of Search Engines fast (at least for a short period of time).
My husband couldn’t find anything about Justin Beaver getting arrested. It seems like the kids didn’t remember the website after all and there is nothing online about it.
What just confirms that it was a marketing strategy to have online visitors. Whatever that website is, I bet it is getting tons of traffic right now.
And I might benefit from it, too.
What else can you do to improve your online presence? Leave a comment about it!
We are successful Network Marketing Moms!
Angelica
PS: If you like this post, please share it. Thanks!
The DJs kept saying the same thing every time they came back from commercials but didn’t offer further information. Never said it was for real or a joke.
My husband said “it is what you do to get attention”. He was talking about the radio.
They DJs gave the people’s reaction: Twitter was about to collapse, Skype was bursting, everywhere the adoring Justin Beaver fans where trying to find an explanation.
They just said that if they wanted more information, they needed to go to the website. I already forgot the link, but my children where quick to tell daddy what it was so he could look it up online.
What a marketing strategy! They never said it anything solid about the headline. They just wanted people to go to the website.
And internet marketers can actually learn and capitalize on something like this.
You can learn a way to improve your online presence: give big news and create expectation about it so people can’t help but do what you want them to do. In this case, visit a website.
We can capitalize on news like this by grabbing people’s attention with current news. Once we have people’s attention, we can give information in our area that somehow relates to that.
I have seen, for instance, titles that used keywords like “Michael Jackson’s death” or “American Idol results” that didn’t have to do directly with the subject. It is a way to get traffic because you can be in the first pages of Search Engines fast (at least for a short period of time).
My husband couldn’t find anything about Justin Beaver getting arrested. It seems like the kids didn’t remember the website after all and there is nothing online about it.
What just confirms that it was a marketing strategy to have online visitors. Whatever that website is, I bet it is getting tons of traffic right now.
And I might benefit from it, too.
What else can you do to improve your online presence? Leave a comment about it!
We are successful Network Marketing Moms!
Angelica
PS: If you like this post, please share it. Thanks!
Wednesday, May 26, 2010
Moms working online: are you Internet Marketing Leaders?
A leader is an…
A leader is an…
Expert!
The qualities of a good leader are many. Some attributes are character, tolerance, enthusiasm, commitment, team work, willingness to go the extra mile, etc.
In the last post I mentioned that a leader is always learning.
She also knows that she doesn’t know everything. When we think we do, we can’t learn.
You don’t need to be familiar with everything about your niche. You are an expert when you learn basic concepts and keep adding to your understanding.
If you follow any training offered online, you become and expert too.
Practice establishing yourself as an expert next time you are talking with someone.
Show that you know few things about certain topic. No sales pitch, and no showing off either. The one asking questions controls the conversation so don’t over do it.
You are selling the idea that you KNOW what you are talking about. It may be or not related to your business. For instance, if you sell vitamins and someone mentions the need for Calcium, you can explain briefly why they need Vitamin D and Magnesium too.
Apply the same principle online. If you learn ways to optimize your blog, you already know more than many people.
Establishing yourself as an expert involves teaching what you know.
Only useful information that will educate! And admit it when you don’t know something. A leader is humble, too!
How do you establish yourself as a leader? Leave a comment about it. And remember to share this post with others, thanks!
We are successful Network Marketing Moms!
Angelica
A leader is an…
Expert!
The qualities of a good leader are many. Some attributes are character, tolerance, enthusiasm, commitment, team work, willingness to go the extra mile, etc.
In the last post I mentioned that a leader is always learning.
She also knows that she doesn’t know everything. When we think we do, we can’t learn.
You don’t need to be familiar with everything about your niche. You are an expert when you learn basic concepts and keep adding to your understanding.
If you follow any training offered online, you become and expert too.
Practice establishing yourself as an expert next time you are talking with someone.
Show that you know few things about certain topic. No sales pitch, and no showing off either. The one asking questions controls the conversation so don’t over do it.
You are selling the idea that you KNOW what you are talking about. It may be or not related to your business. For instance, if you sell vitamins and someone mentions the need for Calcium, you can explain briefly why they need Vitamin D and Magnesium too.
Apply the same principle online. If you learn ways to optimize your blog, you already know more than many people.
Establishing yourself as an expert involves teaching what you know.
Only useful information that will educate! And admit it when you don’t know something. A leader is humble, too!
How do you establish yourself as a leader? Leave a comment about it. And remember to share this post with others, thanks!
We are successful Network Marketing Moms!
Angelica
Thursday, May 13, 2010
Building A Smarter Marketing Funnel: Why we should NOT promote affiliate programs
As moms it seems like we always reach new levels of “being busy”.
That happened to me during the last few months when my priorities shifted from working my business consistently to staying online from time to time to keep giving value.
But when I came back a couple of weeks ago, after my family returned to Peru, I was in a funny place.
It’s like coming back from vacation. You need time to get back to the swing of things.
And I didn’t know where to start and what projects I should finish first. I did finish an e-book I was working on and my next step was to complete a training series. Even with that, I needed some guidance.
And then I read Mike Klingler’s article about Building a Smarter Marketing Funnel . Everything made sense!
Then, last night, he conducted a Webminar that made everything even more clear. I know what I’m doing wrong.
I know, for example, that I shouldn’t promote Mike Klingler here (and I know I'm not offending him). But I need to share this now before you keep trying to promote more affiliate programs in hopes to make more money.
This Hub is long but it’s worth our time. I read it after my children went to bed.
It will show why we should NOT promote Affiliate products before we promote ours first.
So I’m back to work on my Marketing Funnel but first I must draw my map (you can learn about it in the Hub, too). I see what I need to fix.
I have more ideas now.
I know it will take time and patience to develop them. But I will do it.
Do you have any tips for building a smarter Marketing Funnel? Leave a comment about it!
We are successful Network Marketing Moms!
Angelica
PS: If you find this helpful, please share it with others. Thanks!
That happened to me during the last few months when my priorities shifted from working my business consistently to staying online from time to time to keep giving value.
But when I came back a couple of weeks ago, after my family returned to Peru, I was in a funny place.
It’s like coming back from vacation. You need time to get back to the swing of things.
And I didn’t know where to start and what projects I should finish first. I did finish an e-book I was working on and my next step was to complete a training series. Even with that, I needed some guidance.
And then I read Mike Klingler’s article about Building a Smarter Marketing Funnel . Everything made sense!
Then, last night, he conducted a Webminar that made everything even more clear. I know what I’m doing wrong.
I know, for example, that I shouldn’t promote Mike Klingler here (and I know I'm not offending him). But I need to share this now before you keep trying to promote more affiliate programs in hopes to make more money.
This Hub is long but it’s worth our time. I read it after my children went to bed.
It will show why we should NOT promote Affiliate products before we promote ours first.
So I’m back to work on my Marketing Funnel but first I must draw my map (you can learn about it in the Hub, too). I see what I need to fix.
I have more ideas now.
I know it will take time and patience to develop them. But I will do it.
Do you have any tips for building a smarter Marketing Funnel? Leave a comment about it!
We are successful Network Marketing Moms!
Angelica
PS: If you find this helpful, please share it with others. Thanks!
Sunday, October 11, 2009
WHAM: What is your brand in Network Marketing?
In case you didn’t know, WHAM stands for Work At Home Mom or Working At Home Mom. More and more moms are deciding to be home with their children and make money. There are many possibilities for moms to make money from home.
You can work for somebody else or start your own business. I find Network Marketing to be a great option for Moms who Work from Home because of its advantages. It doesn’t mean is the only option though. Many women have their own Company and products.
Either way, you still need a brand. Your brand is YOU. And that has to be at the center of your efforts, especially in Network Marketing. Of course you need a great product and service, but you want people to recognize your name.
By recognizing your name people feel like they have a relationship with you. It feels familiar to them. They may even find a competitor’s products to be the same quality than yours and still want to buy from you.
Don’t overlook the importance to make yourself known, even if your Company doesn’t go by your name. When you are in Network Marketing this is even more important because people will join YOU. They should know you before they know about the Company you represent.
Use the Internet to market your name and establish yourself as a leader. Give your prospects the opportunity to know you more with a website where your personality shines through. Use pictures, audio and/or video. Using the Internet doesn’t mean that people can’t see you.
We are successful Network Marketing Moms!
Angelica
You can work for somebody else or start your own business. I find Network Marketing to be a great option for Moms who Work from Home because of its advantages. It doesn’t mean is the only option though. Many women have their own Company and products.
Either way, you still need a brand. Your brand is YOU. And that has to be at the center of your efforts, especially in Network Marketing. Of course you need a great product and service, but you want people to recognize your name.
By recognizing your name people feel like they have a relationship with you. It feels familiar to them. They may even find a competitor’s products to be the same quality than yours and still want to buy from you.
Don’t overlook the importance to make yourself known, even if your Company doesn’t go by your name. When you are in Network Marketing this is even more important because people will join YOU. They should know you before they know about the Company you represent.
Use the Internet to market your name and establish yourself as a leader. Give your prospects the opportunity to know you more with a website where your personality shines through. Use pictures, audio and/or video. Using the Internet doesn’t mean that people can’t see you.
We are successful Network Marketing Moms!
Angelica
Tuesday, September 29, 2009
Online Network Marketing tip – Why you need more than a website
Did you know that having a website is not enough to generate leads in Online Marketing? It’s a big part of your strategy, but you need more than a good website (take note: a good one, not just one).
It doesn’t have to be overwhelming for you if your budget is tight or just don’t know where to start. A blog is a perfectly fine way to begin.
But you also need a good system to follow. An Online Marketing system teaches you exactly what to do in every step of the way, what to say, which websites are the best for getting traffic, etc.
You can become an affiliate of the system you are using. That way you have another potential stream of income because you can promote it and monetize.
More than one Online Marketing system can do that for you. There is no one magic system and you can even follow two or three. That way your associates have more choices too.
But even a good system won’t do miracles for you if you don’t act upon what they teach.
The variable is you. How, are you going to make this happen? What do you have to offer to the Industry that makes you likely to succeed?
We are successful Network Marketing moms!
Angelica
It doesn’t have to be overwhelming for you if your budget is tight or just don’t know where to start. A blog is a perfectly fine way to begin.
But you also need a good system to follow. An Online Marketing system teaches you exactly what to do in every step of the way, what to say, which websites are the best for getting traffic, etc.
You can become an affiliate of the system you are using. That way you have another potential stream of income because you can promote it and monetize.
More than one Online Marketing system can do that for you. There is no one magic system and you can even follow two or three. That way your associates have more choices too.
But even a good system won’t do miracles for you if you don’t act upon what they teach.
The variable is you. How, are you going to make this happen? What do you have to offer to the Industry that makes you likely to succeed?
We are successful Network Marketing moms!
Angelica
Tuesday, October 28, 2008
A good online presence Part 2: How do you establish your online presence?
We know it’s important to have a web presence. Making our names known will show that we have the knowledge, wisdom, common sense and willingness to help and guide others.
So, how do you build a good and strong presence online? There are many different ways! And the best part is that most of them are free. I have to warn you though: it’s doable but it takes time, consistency and persistence. You have to set a frame of time to work on some kind of online presence activity. OK, here are some ways to do it:
1. Blogging! Blogs are a personal way to reach your prospects. See my post about blogging here.
2. Writing articles related to your keyword or the subject you are promoting. When submitting an article, use the box for personal information wisely and add links. There are many e-zines where you can publish, like ezinearticles or goarticles.
3. Participate in forums and always leave a signature with a link to your website (i.e. your blog). Offer valuable comments beyond the “good job” common one.
4. Place ads in sites like Craiglist.
5. Ask questions and offer answers in Yahoo Answers or similar websites.
6. Use social sites to socialize and leave comments about websites related to your interest. It’s tempting to take long to do this, but you don’t need more than 10 minutes (I’m getting better at this too). One great site is SocialMarker, where you can find the best websites to submit to.
7. Create an online business card. I found this website called BusinessCard2 that looks very professional.
And these are only some of them! The most important thing is to take action to have a good online presence. Start with something today!
We are successful Network Marketing moms.
Angelica
So, how do you build a good and strong presence online? There are many different ways! And the best part is that most of them are free. I have to warn you though: it’s doable but it takes time, consistency and persistence. You have to set a frame of time to work on some kind of online presence activity. OK, here are some ways to do it:
1. Blogging! Blogs are a personal way to reach your prospects. See my post about blogging here.
2. Writing articles related to your keyword or the subject you are promoting. When submitting an article, use the box for personal information wisely and add links. There are many e-zines where you can publish, like ezinearticles or goarticles.
3. Participate in forums and always leave a signature with a link to your website (i.e. your blog). Offer valuable comments beyond the “good job” common one.
4. Place ads in sites like Craiglist.
5. Ask questions and offer answers in Yahoo Answers or similar websites.
6. Use social sites to socialize and leave comments about websites related to your interest. It’s tempting to take long to do this, but you don’t need more than 10 minutes (I’m getting better at this too). One great site is SocialMarker, where you can find the best websites to submit to.
7. Create an online business card. I found this website called BusinessCard2 that looks very professional.
And these are only some of them! The most important thing is to take action to have a good online presence. Start with something today!
We are successful Network Marketing moms.
Angelica
Saturday, October 25, 2008
An example of web presence
One of the sites that help establish a good online presence is Technorati.com. It allows you to claim your blog so you appear as its right owner, besides submitting comments about articles or blogs (including yours).
So I need to post this link to assure that this is my blog: Technorati Profile
Takes practice and patience!
We are successful Network Marketing Moms.
Angelica
So I need to post this link to assure that this is my blog: Technorati Profile
Takes practice and patience!
We are successful Network Marketing Moms.
Angelica
A good online presence Part 1: Why is important to have a good online presence?
We talked about the importance of Marketing and that we need to take advantage of the Internet to market the most important product we are promoting: ourselves. The importance of a good online presence, or web presence has to do with building a relationship of trust that we need to establish with our prospects. It is making your name easy to recognize by others. There are different ways to institute you as a leader and the expert many people will want to join in business.
A good online presence is important because when people look for what you have they need to know they can trust you. It’s the same principle we use when we approach prospects one by one, but using the Internet allows us to be in many different places at the same time. It’s leverage at its best. Instead of taking several conversations and encounters for someone to trust you enough as to hand you his or her credit card, with a strong web presence you can come across as the mentor they are looking for.
With a good online presence you’ll make your name known to others. Imagine if someone comes across your website and likes what she sees. She (or he) might want to know what else you have out there and searches your name, will it come up? What content will it show? Nowadays a web presence is about generosity so the more information or opinions you share, the better your presence will be. It’s not only “come visit my website” but visiting others and leave a comment or rating. More on that next!
So, make your name known and start establishing a good online presence. I’m working on that, too!
We are successful Network Marketing Moms.
Angelica
A good online presence is important because when people look for what you have they need to know they can trust you. It’s the same principle we use when we approach prospects one by one, but using the Internet allows us to be in many different places at the same time. It’s leverage at its best. Instead of taking several conversations and encounters for someone to trust you enough as to hand you his or her credit card, with a strong web presence you can come across as the mentor they are looking for.
With a good online presence you’ll make your name known to others. Imagine if someone comes across your website and likes what she sees. She (or he) might want to know what else you have out there and searches your name, will it come up? What content will it show? Nowadays a web presence is about generosity so the more information or opinions you share, the better your presence will be. It’s not only “come visit my website” but visiting others and leave a comment or rating. More on that next!
So, make your name known and start establishing a good online presence. I’m working on that, too!
We are successful Network Marketing Moms.
Angelica
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